Ray-Ban Never Hide Rare Prints Advertising Campaign: Seldom but to the Point

If Ray-Ban didn’t evolve, didn’t love bold, vibrant colors, and daring revolutionary technologies, it simply wouldn’t be itself. Year after year, not only designers but also advertisers put in significant effort to promote their products and improve their quality. Thus, the launch of the Ray-Ban Rare Prints collection became not only a new milestone in the history of sunglasses but also in advertising.

Rare Prints

The year 2010 marked the release of the brand-new Ray-Ban Rare Prints collection, which covered such familiar models as the Wayfarer, which first appeared in the 1950s, and the Clubmaster, produced since the 1980s.

What is the essence of this new line? It’s that the frames now feature new, eclectic color schemes. That their quantity is limited, as is the period of their availability. Finally, that each model is a collectible with its own unique serial number.



The first Rare Prints Wayfarers were introduced in two variations: a map of New York, current for 2009, or a vibrant hippie pattern with appropriate symbolism. The Clubmaster frames, meanwhile, were decked out in stripes of various shades.

Over the years, the brand has continued to release new rare prints, delighting fans with designs such as patchwork, faces, kaleidoscopes, plaid, and more.

Salvador Dalí’s Envy

With Rare Prints, the brand not only introduced a new design for sunglasses but also a fun, vibrant advertising campaign. Numerous artists and illustrators from around the world were invited to create original posters inspired by none other than Ray-Ban Rare Prints. The result was fresh, intriguing images with psychedelic undertones that would have made Salvador Dalí himself envious!